Forvr Murr began with late-night voice notes about scents that made us feel something. We’re two women from Lagos, Nigeria with a shared belief: fragrance should never be inaccessible, boring, or intimidating.
Meet the Team
Our Founders
Ayodeji
Ayodeji is known for her friend-first work for Forvr. Her communication ethos shapes Murr’s every move. Passionate about art and perfume as a method of archiving, she pulls references from a catalog of cinema, opera, and oral tradition. A trained writer, Ayodeji has told scent stories for Google, Armani, and more. She self-published a tiny perfume glossary with the fictional Queen of the Night by The Merchant of Venice.
Lamide
Lamide is an emotional scholar and scent researcher. Her scent lab is the gap between self-recognition and risk. She’s spoken at Harvard and written scent reviews that read like tiny memoirs. Her nose is guided by abstraction, intuition, and the quiet. She describes her scent development process for Forvr as: fragrance like it’s a spiritual gift.