TWO WOMEN, ONE SHARED OBSESSION
Forvr Murr began with late-night voice notes about scents that made us feel something.
We're two women from Lagos, Nigeria with a shared belief: fragrance should never be inaccessible, boring, or intimidating.
Ayodeji Awonuga
Co-Founder
Ayodeji is known to her friends (and now the Forvr Murr community) as the Senior Minister of Enjoyment. She plans her outfits and perfume lineup to match every moment of a trip—be it brunch, strolling through the airport, or romantic dinner moves. A fan of warm, spicy, oriental scents, she'll fall for anything with tonka.
Her dream everyday perfumes? Alexandria II by Xerjoff and Queen of the Night by The Merchant of Venice.
When she's not dreaming up strategy or crafting clever marketing plays for Forvr Murr, she's building her businesses, plotting her next luxury escape, or journaling about how God still blows her mind.
Olamide Babayale
Co-Founder
Olamide is our motivational speaker and scent matchmaker in chief. She always has a word of encouragement, and when it comes to scent? She just knows. Show her your vibe, your outfit, or your mood—and she'll match you with the perfect fragrance like it's a spiritual gift.
She's also the brand's strict investment head. She enjoys growing money and talking about growing money—often at the same time as spraying her wrist.
One day she's smelling like the wealthiest woman in the room in Strangelove NYC's Fall Into Stars. Another day? It's full gourmand with Lattafa's Angham. And yes, she pulls both off effortlessly.